An environmental experience
Every facility is unique and each site is different: its environment, orientation, views, and amenities. Environmental Graphic Design ties together graphic, architectural, interior, landscape, and industrial design to communicate identity and information, and create a memorable impression.
What is wayfinding?
Wayfinding refers to information systems that guide people through a physical environment and enhance their understanding of an area, especially in complex environments such as hospitals and campuses. Maps, directions, and symbols contribute to a sense of well-being, safety, and security, and seamlessly guide people through all kinds of environments.
In urban settings, wayfinding specialists develop signage and information systems for pedestrians and motorists to help them navigate the sidewalks and roads. These information systems generate “mental maps” and simplify locating services, amenities and events. Comprehensive wayfinding systems often combine signage, maps, symbols, colors, and are even popping up on mobile applications, digital displays, and other wireless technologies.
The visitor experience
Wayfinding forms the core of what environmental graphics can do to improve people’s experience of place. It is important to create wayfinding systems that convey a place’s core values and create a deeper relationship with each guest. Effective sign systems help people move easily through buildings while supporting essential code requirements, security measures, and amenities.