Star Market — TD Gardens

Star Market was in search for a fresh concept at their TD Gardens location in Boston, MA. This is a high-traffic area, where people come to watch sporting events, attend concerts, shop, and enjoy the TD Gardens complex. The areas of focus were the two entrances — one amongst the activity of the upper level, and the other where guests enter through a parking garage below. The challenge was to relate two very different spaces, while consistently expressing the Star Market brand, which the team addressed by developing a solution through a number of design charrettes and open dialogue with the client.