Star Market was in search of a fresh concept at their TD Garden location in Boston, MA, a high-traffic area, where people gather to watch sporting events, attend concerts, shop, and enjoy the TD Garden complex.
The focus features on this project were the two store entrances — one amongst the activity of the upper level, and the other where guests enter through a parking garage below. The challenge was to relate two very different spaces, while consistently expressing the Star Market brand. The team addressed this challenge by developing a solution through a number of design charrettes and open dialogue with the client. The store functions fluidly within the space, allowing traffic to travel easily through the store, but also stands alone, conveying the Star Market experience.